Top 13 Keyword Tools for Higher Website Ranking

Are you confused while finding the best keyword tools? Has that become an obstacle in your career?

I have done some research about some widely used best keyword tools in the industry.

You cannot write blog posts just on a keyword that comes to your mind only because it’s popular. Keyword research heart of any SEO strategy. However, you need the right tool to make this possible

Go through this post to know the best tools with other details to design your content writing strategy. These tools will make sure that your SEO campaign is in good shape.

Let us get to the point quickly.

1. Google Keyword Planner: Best in Free Keyword Tools 

Google keyword planner image

My first choice in keyword tools is Google Keyword Planner. It’s a fact that Google rules the search engine market. It is the most widely used search engine. 

Most of us will be targeting to rank on the top page of Google. So why not trust Google’s own keyboard tool known as Google keyword planner. 

It is an in-house and reliable source of information for Google. It is simple to use and available free of cost.

Pros – Simple to use, Free of cost, Level of competition can be seen here

Cons – Focus only on keywords it does not have any other SEO essential metrics like Domain
authority, competition insights, difficulty, Backlinks, etc. No exact Search Volume.

Pricing – Free

2. SEMrush

Semrush keyword tools image

One of the most widely used keyword tools in the industry. An all-round tool which comprises of keyword tool as well as many important factors required for optimizing the article for search engine

You simply enter a keyword or phrase and SEMrush will give you a list of terms that you can use in your campaign. This tool uses metrics like Search Volume, competitive density, keyword difficulty, and results in SERP.

Other than keyword tool it also helps in finding Backlink information, Organic traffic insights, Moreover, it also tells you about the competitor keywords, etc.

To sum up, If you’re a SEMrush user you have better chances to outrank the competitors

Pros – User friendly and covers info on most of the SEO details required.

Cons – Audit reports can be more clear, keyword Search Volume is sometimes inflated, High pricing

Pricing – Pro ($119.95/month), Guru ($219.95/month), and Business $449.95/month)

3. KWFinder (Mangools Keyword Tools)

Kwfinder image

KWFinder is one of the affordable keyword tools. It is a tool from the SEO package by Mangools. Importantly, It helps users find long-tail keywords with low keyword difficulty.

You can simply enter the seed term and get the keyword suggestions as usual. You can specify the location or language to find where the keywords come from. 

Metrics like Search Volume, trends, CPC, PPC Keyword difficulty, and more are covered

Moreover, you also get the historical data and understand how the keywords performed in past. 

Pros – Variety of metrics are covered, User friendly & Affordable as compared to other tools

Cons – Competitor research is not satisfactory as tools like Ahrefs 

Pricing – Basic ($29.80/month), Premium ($39.90/month), and Agency ($79.90/month)However you can avail yourself a 10-day free trial Try KWFinder Free

4. Ahrefs: Best in Keyword Tools 


One of my favorite keyword tools is Ahrefs. This tool provides you with an all-in-one SEO solution. But let us focus on the keyword tool. 

Importantly, The Keywords Explorer runs on a huge database of more than 7 billion keywords, updated with fresh data every month.

Ahrefs has a wide coverage of over 171 countries and data obtained from 10 different search engines. It claims to have the most accurate keyword Search Volumes.

 Some best metrics of Ahrefs are, For example, Keyword difficulty level, the estimated number of clicks for your keywords, return rate, percent of clicks, and more.

Ahrefs is a favorite tool of most SEO experts. To sum up, it should be part of your SEO tools without any hesitation

Pros – It is user friendly, They have all the important SEO tools clubbed together

Cons – Doesn’t have any cons, but for some, it could be Price

Pricing – Lite ($99/month), Standard ($179/month), Advanced ($399/month), Agency ($999/month)

5. Ubersuggest  

Ubersuggest image

It is one of the keyword tools with a good number of subscribers. Moreover, has a good user interface.

When you enter a search term in Ubersuggest it displays the Search Volume, SEO difficulty, paid difficulty, and CPC.

Moreover, below that display, it mentions the required number of backlinks you would need to rank on the first page of Google for a particular keyword or phrase. You also get additional keyword ideas.

On the other hand, you can also see how many people click and share each article. You can avail of the free Ubersuggest Chrome extension to see data directly on the SERP. 

Pros – It’s Free, and it also has more metrics essential for SEO 

Cons – Limited features in the free version, Only 3 searches per day are provided in the free  
version. So you have to be very careful while searching a keyword in the free version. 

Pricing – Individual ($12/month), Business($20/month), Enterprise/Agency($40/month)

6. Moz Keyword Explorer Tools

Moz keyword explorer image

Another one of the widely used keyword tools. Moz Keyword Explorer has its free and paid version. The Moz Pro is paid version with a good package of all essential SEO tools. 

Moz is powered by over 500 million keyword suggestions. They claim to have around 95% accuracy in their results. You can extract all your reports easily.

Important metrics are Keyword Difficulty, Volume, and expected Organic Click-Through Rate scores, Targeting longtail keywords.

Moreover, it also helps you understand why the page ranks with a SERP analysis by breaking down the elements.

It also provides competitor analysis where you get details like title, URL, page authority, domain authority, backlinks to the page, and the number of backlinks to the root domain.

Pros – It Provides great SEO tools that are helpful for both experienced and the newbies

Cons – It is a bit costly for larger companies, Offers only 10 monthly searches in the Free version

Pricing – Standard ($99/month), Medium($179/month), Large($249/month), Premium($599/month)

7. Keyword Tool Dominator

Keyword tool dominator image

It has real-time access to the up-to-date keyword resources from the biggest online platforms like Google, Amazon, Walmart, Bing, and eBay. 

Because of this, it makes it easier to find keywords for your website, blog, e-commerce site, videos, or any topic. It might be one of the keyword tools of choice for e-commerce businesses. But not for all.

Keyword Tool Dominator is leveraging the Autocomplete databases from leading online platforms. So, you can find hundreds of useful long-tail keyword phrases from just one search term.

The major drawback of this tool is the free version limitation of only 2 searches a day. You need to pay for further searches. All its plans are for lifetime access with onetime payment only. 

Pros – User friendly – for both newbies and experienced.

Cons – Free users are limited to 2 daily keyword searches, Layout of the site needs to improve

Pricing – E-Commerce Bundle ($79.99 Lifetime access), Keyword Tool Suite ($129.99 Lifetime access)

8. Keywords Everywhere Tools

Keywordseverywhere image

Keywords Everywhere come with Firefox and Chrome extensions that can be added to your browser.

Provides information on metrics like accurate Search Volume, long-tail phrases, cost per click, and competition data. Importantly, it also offers the historical monthly Search Volumes from 2004. 

Keywords Everywhere also provide the “People Also Search For” and “Related” keywords from Google & Bing with the volume metrics on the search page itself.

It lets you download your data in PDF, Excel, and CSV file formats. It is one of the most affordable keyword tools in the industry. However, that does not make any tool the number one choice of everyone.

Pros – Easy to use, Affordable price

Cons – Some more SEO features can be added

Pricing – It issues credits and no monthly plan. In short, pay, as you go model. You can buy 100,000
credits (1 credit = 1 keyword research) for as low as $10.

9. LongTailPro: Longtail words Keyword Tool

Longtailpro image

Longtail keywords are extremely important for anyone who is in the SEO business. As it increases your website’s chance of higher ranking. One of the different kinds of keyword tools it is.

Importantly, LongTailPro is an expert in suggesting Long-tail keywords. as the name suggests.

It provides the user hundreds of unique “Long Tail” keywords in a matter of minutes based on 1 single root keyword or even multiple root keywords at once.

LongTailPro has a package of 5 tools that cover every aspect of SEO – Keywords, Rankings, Backlinks, SERP Analysis, Site Audit.

Provides valuable insights like CPC, Search Volume, rank value, competitor keyword strategy, and many more.

Pros – User-friendly interface, Rank tracker feature is accurate 

Cons – Some features are not available in the starter plan

Pricing – Monthly Starter ($37/month), Monthly Pro ($67/month), Monthly Agency ($147/month)

10. BuzzSumo: Influencers Keyword Tools


BuzzSumo generates thousands of relevant keywords for you by just entering a single seed. You can discover here the popular words and phrases your audience are searching for

It provides metrics like Search Volume, cost per click, search trends, full insights. In trends, you get access to real-time views of viral trends for any topic, domain, or location. 

Moreover, you get some other features under this like predicting viral hits, real-time results, custom feeds, geographic filtering, etc. Importantly, it is one of the favorite keyword tools of top influencers

BuzzSumo produces tons of ideas which means you will never fall short of content topics. It finds the high-traffic keywords you need to include in the topic

Inside Questions, BuzzSumo searches tons of forum posts, including Amazon, Reddit, Quora, and Q&A sites. It gives you insights into what your audience is asking. So, you can correlate your content

Moreover, you will also come to know about the top influencers for your keyword on social media

Pros – Offers best insights, for example, top influencers in social media related to your keyword, 
best content ideas, top-ranking contents are the best in the industry.

Cons – Fewer features in the free version, Need to work on price 

Pricing – Pro ($99/month), Plus ($179/month), Large ($299/month)

11. WordTracker

Wordtracker image

WordTracker claims to offer 10,000 keywords per search as well as related keywords, so your pages can be optimized more effectively to outrank the competition. 

It gives 4 search options, Keyword tool to find new keywords, Niche explorer to find trending keywords for any niche, Inspect tool to find competitor keywords, 

And Custom reports finding top keywords for any search engine and country

Under the Related terms, you can find related keywords that provide better content ideas with a better chance to rank. 

With SERP preview you can see the search results and the difficulty level of the competition in the tool. You get results from multiple sources like Google, YouTube, and Amazon.

This tool is not the most commonly used keyword tools

Pros – Great insights on keyword and competition

Cons – No free version, You cannot buy the basic Bronze plan less for than 3 months. It’s a bit complicated for users. Need simpler model

Pricing – Bronze ($27/month), Silver ($69/month), Gold ($99/month)

12. GrowthBar

Growthbar image

GrowthBar is Rated 5.0 stars and loved by over 4,000 customers. It is the all-in-one, simple SEO toolkit supported with billions of keywords along with competitor research.

With GrowthBar you can track any site’s keyword rankings. Moreover, get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords

Metrics covered are Average monthly Search Volume, Ranking Difficulty Score – Indicates the level of difficulty to obtain top positions in the SERP with that specific word. Cost Per Click 

With GrowthBar you can analyze what competitors are offering to their audience. As you can see any website’s domain authority, organic keywords, Google Ads, Facebook Ads, and backlinks

Like many other keyword tools, this too has a free Google Chrome Extension with your account.

Pros – Easy to use, low price, good for beginners, considering the cost features are good

Cons – No advanced SEO features, So suitable for basic SEO projects only, No free version

Pricing – Standard ($29/month), Pro ($79/month), Agency ($129/month), However, this price is

 applicable if you buy an annual subscription


Keywordtool io image

The Keyword Tool advertises itself as an ideal alternative to the Google Keyword Planner. Their website speaks about all the advantages over it. The Pro version offers the best features compared to free.

Keyword Tool Pro will not only give you keywords that are hidden from everyone else but will also provide you with necessary data to utilize and rank for the newly discovered keywords. 

The important metrics covered are search volume, trend, competition level, and cost-per-click data

Apart from that, Keyword Tool Pro also shows how search volume for a keyword has changed over the last 12 months and will let you export all the data into Excel or CSV files.

Moreover, this tool claims to offer words with low difficulty, hidden long-tail keywords that will improve your rank on the SERP that are hidden in Google keyword planner.

Pros – One of the easy to use keyword tools especially for beginners 

Cons – limited SEO features compared to competitors, Monthly price is high compared to the
features it offers, the free version shows almost no insights. It blurs out important metrics

Pricing – Pro Basic ($89/month), Pro Plus ($99/month), Pro Business ($199/month), All billed annually


Let it be the beginner or experienced blogger, at every stage in the blogger’s journey the requirements might be different, but to fulfill those you need some important tools. 

The keyword tool is one of the most important ones. Sometimes your pocket doesn’t allow you to choose the paid versions of keyword tools. But remember that you will not get the important features with the free versions. 

However, If you will ask me, I started the journey with Google’s keyword planner, later on, I realized the importance of the tool and shifted to Ahrefs and BuzzSumo. I always say this line,

“When someone provides you value, it is your moral responsibility to return some”. 

In this case, it is a keyword tool designed by someone that provides value to you. You can opt for paid versions and return some. I will not force anyone to do this. it’s completely your choice. 

And of course, this will turn out as a milestone in your growth. 

Share your success stories with us. Do not forget to comment below. Your views are valuable to us. Any suggestions are most welcome.

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